05. BETTER THINGS_BRANDING
ART DIRECTION_BRANDING_DESIGN Better Things is was a new kid on the block and needed an identity to distinguish itself from the others. A brand to communicate the company as being fresh and fun was needed, stay clear of Helvetica they said. So a tool kit of typography, illustration, colour and tone of voice was designed and utilised to bring this agency's approach to life. STATIONERY_WEB_SOCIAL MEDIA