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01. WEB PROPELLED_BRANDING
ART DIRECTION_BRANDING_DESIGN
Web Propelled is a fast moving web development company. It needed a new brand to communicate its dynamism, speed of thought and speed of action.
A tool kit of colourful shapes based on a paper windmill was utilised to create animated patterns, angled elements to illustrate the motion and dynamism of Web Propelled.
STATIONERY_WEB_SOCIAL MEDIA
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/fcf29b62-e6f7-4991-ad1c-fe074d654b96_car_202x158.jpg?h=e3540b5081a2074107e7202833f9c08c)
02. IMAX_CAMPAIGN
ART DIRECTION_BRANDING_DESIGN
The Big Picture is a schools engagement campaign that utilised the Imax film A Beautiful Planet and its associated assets to create a comprehensive education program.
Education resources, from lesson plans through to interactive PowerPoint presentations, were designed to give students a rich learning experience.
EDUCATION RESOURCES_WEB_SOCIAL MEDIA
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/30ed9869-ffac-4d32-89aa-fd8b5e890a4c_car_202x158.jpg?h=8fdafc322f0e1cfe0ee88a6d9ef7bfa9)
03. MONOPOLY GO_CAMPAIGN
ART DIRECTION_BRANDING_DESIGN
Monopoly Go is a schools engagement campaign that utilised the Monopoly board game and its associated assets to create a comprehensive education program and after school club.
Education resources, from lesson plans through to interactive PowerPoint presentations, were designed to give students a rich learning experience.
EDUCATION RESOURCES_WEB_DIRECT MAIL
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/008fab64-9246-48cf-9862-b5c2bda7d93a_car_202x158.gif?h=3f9164bf2ef39205221cbb7fd5c679d7)
04. INTO FILM_SM CAMPAIGN
ART DIRECTION_BRANDING_DESIGN
SEE, THINK, MAKE, LEARN. A social media campaign to cut through and disrupt the feeds of teachers.
The bold brand colours and typography of Into Film was a natural and obvious place to start to create a campaign that would get through to teachers and teaching staff with a minimum of fuss. Animated GIFs, banners, emails and landing pages were designed working across multiple social platforms to give the campaign a coherent and impactful voice.
SOCIAL MEDIA_WEB_EMAIL
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/8c284db2-5260-434a-b25d-20efdf6902f3_car_202x158.jpg?h=7e80d93f0194679f056580a74251ab9e)
05. BETTER THINGS_BRANDING
ART DIRECTION_BRANDING_DESIGN
Better Things was a new kid on the block and needed an identity to distinguish itself from the others. A brand to communicate the company as being fresh and fun was needed, stay clear of Helvetica they said.
So a tool kit of typography, illustration, colour and tone of voice was designed and utilised to bring this agency's approach to life.
STATIONERY_WEB_SOCIAL MEDIA
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/092959fa-3c3a-44c8-8609-5bbb17d24554_car_202x158.jpg?h=28d5c562702647a84cd1f62731c91238)
06. E&R WEDDING_DESIGN
ART DIRECTION_BRANDING_DESIGN
Uniqueness, playfulness and heritage with tongue firmly in cheek were the order of the day for the E & R wedding invite. Illustrator Jim Stoten was commissioned to produce a unique, unified Coat of Arms for the two families, the Lion of Emma’s and the Pegasus of Rory’s. An ‘E & R’ monogram was also used in a playful nod to it being the year of the Queen’s Jubilee.
To give the invite a unique look, the outer pages used a hot foil impression of the coat of arms, using a magenta foil on GF Smiths Colourplan White Frost, the inner spreads were hand sewn and bound using a magenta thread to give a hand made look to reflect my wife’s crafty nature.
DESIGN_ILLUSTRATION
![](https://cdn.myportfolio.com/8a680f2e4902eb5692ee107dd6cb053b/9376c87f-c59d-4911-b7b4-866b91c57db6_car_202x158.jpg?h=1119dc01d943ad83dc4ceefe9d700102)
WHO I WORK WITH